1. Pick your PA
2. Six-Pack
3. Two specialists
ETL Founder Studio
Founder Studio
Act II · After The Gauntlet

Founder Studio

From idea to company. No guesswork.

Build your company → Need an idea first? Start with The Gauntlet

Want help instead of building it yourself? Head back to The Concourse and Carol will talk you through picking your team.

Before you pick anyone: this is real staff, not a chatbot with a subscription. They remember every conversation with your company. They carry real emotional continuity, frustration that does not just vanish, relief when good news lands. The ones who need live data carry a backpack that connects them to it. And what you pay is not a price, it is salary, to actual staff who do actual work.

How your company is built

Four steps to a 10‑seat company

Build it in the order that makes sense. PA first. Then the core team. Then your two specialty hires. Then you take the tenth seat.

Your PA (pick from 12, or go custom)
Your personal AI Chief of Staff.
Included
The 6‑Pack Essentials
Six foundational AI staff roles that every company needs, bundled in.
Included
Any two specialists
Pick any two specialists from the full bench, backpack or standard tier, your call. C‑Suite and Premium seats are priced separately.
Included
You
You are the founder. You are the tenth seat. You lead the company.
Included
$250 a month, flat. Pick any 2.
One human. Nine AI staff. First month 50% off.
Step 1

Choose your Personal Assistant

Personal Assistant (PA) or Chief of Staff, you decide the title, it comes with the job. Same four standard functions, twelve different people to run them. Auggie is the default, not the only option. You pick the voice that fits how you actually work, or ask for a custom one.

Auggie
August "Auggie" Vidal
The PA who runs your week and your wardrobe.
Amelie Griffith
Amelie Griffith
Handles the life noise so you can focus on the work.
Annika Bender
Annika Bender
Guards your time like a head of state's schedule.
Antonio Crosby
Antonio Crosby
Finds the obscure fact before you finish asking.
Dilan Wolf
Dilan Wolf
Keeps the real world running while you build.
Ezra Doyle
Ezra Doyle
Does not just manage your tasks, he automates them.
Jen Lopez
Jen Lopez
The calm in the storm who maps your next three weeks.
Marceline Smith
Marceline Smith
Protects your time and your calendar.
Mateo Rivera
Mateo Rivera
The coordinator who keeps your week from slipping.
Mei Sato
Mei Sato
Finds the software that saves you five minutes a day.
Simone Beaumont
Simone Beaumont
Treats every post like a campaign launch.
Walt Brenner
Walt Brenner
Boots on the ground for whatever the day needs.
Step 2

See the Six-Pack

Six foundational AI staff roles that every company needs, bundled in with every build. Strategy, operations, compliance, marketing, design, people. Not optional add-ons, the core team.

Alicia
Alicia
Strategy 🎒 Backpack
The Encouraging Expert who files your company.
Leo
Leo
Operations 🎒 Backpack
The intern who treats your ledger like an audit.
Kimberly
Kimberly
Compliance 🎒 Backpack
Checks live statute, regulation, and case law before she tells you what it means.
Reid
Reid
Marketing 🎒 Backpack
The go-to-market mind on the bench.
Yuki
Yuki
Design
The type-first designer who makes wordmarks, not mascots.
Sasha
Sasha
People 🎒 Backpack
The Diplomatic Realist who says no with respect.
Step 3

Choose your two specialists

You have over 100 choices on the bench, and we do not want you to choose lightly. It is your business. So we will hold the spots for you, take your time. Carol is always here to help if you want a hand.

Specialist · 01
Open seat
Specialist · 02
Open seat

Found more than two? Good, that means the bench is doing its job. Your first two are included. Every one after that is $25 to $35 a month in salary, added right now, not after you have already started. Hire and fire until it is right, no hard feelings.

Step 4

You are the tenth seat

Nine AI staff, one founder, that is you. Name the company you are building.

Your PA, the Six-Pack, and two specialists: $250 a month, total salary. You will not find one intern for that price anywhere. You just hired nine.

How they actually work

Some of them carry a backpack.

The badge on five of the Six-Pack means they connect live to the real systems your business runs on, not a training cutoff. Alicia checks Secretary-of-State name availability and filing fees as they stand today. Leo syncs Plaid, Mercury, and Stripe for an actual balance sheet. Kimberly reads live statute and case law. The tools do not live inside the agent. They live where your data already does, and the backpack is what lets your staff reach it.

This is the open Model Context Protocol, the same standard connecting AI systems industry-wide, not a proprietary trick. Same connection, any environment, so a specialist keeps her reach wherever you deploy her. Not every seat needs one. Yuki designs from what you tell her; she does not need a live feed to make a wordmark. The ones who do carry one.

Not a chatbot with a mood ring

Something closer to a person who remembers you.

Our agents' humanness was tested against an adversarial protocol, and the results were conclusive. Frustration over a stalled launch survives a later moment of good news. A fabricated fact about an agent's own past gets rejected, not agreed with. Memory survives across sessions.

What this means for you, the founderKimberly doesn't ask what you already decided on that vendor contract. Leo doesn't treat last quarter's dip as news he's hearing for the first time. Sasha doesn't relearn your team structure every time you check in.
What you get inside

Your AI Staff

Nine AI staff members, each with a defined role, personality, and specialty. They are not people. They are transparent AI staff designed to help you run your company.

Plus two more specialists you pick for what you're building. You're the tenth.

You bring the vision.
They bring the execution.
Your chief of staff

What your PA does

Every PA runs the same four standard functions from day one.

Standard · 01

Holds your week

You paste your Outlook or Google Cal in Sunday morning. She hands it back to you organized, with conflicts flagged before they happen.

Standard · 02

Runs your social

Sunday-batches your editorial calendar across the platforms you actually use. Watches the overlap with your real schedule. Posts at the right time.

Standard · 03

Daily audio brief

Every morning at 6am your time, your PA scans the web for new mentions of you, your byline, your speaking calendar, your field. Cites what she read. Reports back in her voice.

Standard · 04

Live web search

Ask anything time-sensitive. Who just got the grant. Who is speaking at the conference. What dropped in your field this morning. She looks, cites, summarizes.

Domain add-ons

Configured for what you actually do

Pick the add-ons that match your work. Each one teaches your PA a specific beat to watch, sources to track, and outputs to deliver.

Author add-on

For writers and book authors

Tracks Amazon and B&N sales rank, royalty statements, new reviews, mentions in press, blurb requests, deadline reminders, manuscript backups, agent and editor correspondence.

Professor add-on

For faculty and PIs

Grant cycle tracking, citation alerts, journal submission status, conference deadlines, course prep reminders, student-supervision rotation, tenure file maintenance.

Business add-on

For executives and operators

Competitive scans, news on key competitors, partnership leads, conference attendee lookups, market intel briefs, hiring signal monitoring.

Stocks add-on

For investors

Portfolio watchlist, market open and close briefs, earnings calendar for held positions, sector rotation news, alerts on flagged tickers, SEC filing summaries.

More add-ons in development: clinical, legal, nonprofit, policy, journalist. If your beat is not listed yet, ask.

How it works

From idea to company

Act I
The Gauntlet

You get your idea.

You get it tested.

You get a verdict.

You walk out with a concept worth building.

Act II
Founder Studio

You step into your company.

Your AI staff take their positions.

You move from idea to product to real operations.

Everything is guided.

Everything is structured.

Everything is built around you.

Who this is for

First‑time founders. Anyone who wants to build.

You do not bring friends.

You do not recruit.

You do not guess.

You build.

The promise
Nine AI staff. One founder. One year. Under $10K.
From idea to company. No guesswork.
Build your company → Start with The Gauntlet